Back when I were a lad, there was this story doing the rounds that Horowitz were releasing 'How to Look Imploring' as a single on Cloudberry Records. Seasons passed, years came and went, my hair got even thinner - and yet nothing happened. Maybe the story was a thing of fantasy, or maye I dreamed it along with that one about Sophie Ellis Bextor joining Horowitz as a second guitarist and then asking me to marry her from the stage of their MEN Arena gig.
I accepted, by the way.
And yet when I opened up my Facebook inbox this morning and saw a message from Horowitz, these words hit me like a firm trout: New single out November 25th(pre-order now!)
And so this single is no longer the staple of hushed conversations in pub room gigs; it's real, it's living, and that money is burning a hole in your pocket. And if you don't want a copy, then you can buy me it as a birthday present. See here for pre-order details.
If you hadn't noticed, then 'How to Look Imploring' has been on Horowitz's myspace page for a while now, and it's one of the best songs the band have written. Defiant bubblegum pop at it's very best.