Monday, 11 October 2010

New Socks, new album

You know those desperately cloying, folk-y songs that every mobile phone company uses on their deeply dispiriting adverts at the moment? Those tunes that probably get played at every middle class, Guardianista dinner party to prove how kooky and alternative they are? Well, you might be forgiven for thinking that the New Socks album, 'Picture Story Friends Goodbye' was full of those kind of songs. You'd be wrong, of course.

There's more soul in the opening track 'Move Away' than there is on the entire soundtrack to 'Juno'. An album out love, life, losing touch with your childhood and friendships can touch all of us, surely? And yet this is not drippy hippy trip. There's a punk undercurrent to the work of Ben Morey, Molly Kerker and Becky Lovell that keeps this album honest.

In places it reminds of Jonathan Richman. In others, you can hear The Icicles, especially on 'Trampoline'. There are echoes of Jeffrey Lewis elsehwhere, and, yes, there are tender touches. 'Betty' makes you want to shut out the world can cosy up with some candles, but this is an essentially a pop album with a snotty nose. New Socks never forget this, thank heavens.
"We write honest, mostly autobiographical songs that sound like you're talking to a friend," says the press release. I can't really put it any better than that, so I won't try any longer.
Here's a link to the band's Kickstarter page, where they're raising money to do a short vinyl run and tour. Give generously.


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